Executive Team

John Crofts - Vice President, Operations

Mr. Crofts brings to Mindshare over 5 years of experience in advanced analytics and financial and business process consulting. He has pioneered many of Mindshare’s best practices in Enterprise Feedback Management (EFM) deployments, especially in the holistic design and integration of data capture and reporting solutions. He has worked extensively in client and project management, leading teams in the successful deployments of Mindshare’s largest customers. He has also championed many internal process improvements since joining the company. John brings to Mindshare, a propensity for finding creative and innovative solutions to business issues and processes. He has been instrumental in the product design and development process as a business-side liaison, linking Mindshare’s internal and external stakeholders through the development cycle. Prior to joining Mindshare, John was with PricewaterhouseCoopers, LLC, where he led teams in financial statement assurance, business consulting, and financial analytics across a diverse clientele including various public and private companies. John graduated Magna Cum Laude from Brigham Young University’s Marriott School of Business.