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Mindshare President Richard D. Hanks appears on CRM Talk Radio

March 28, 2007

Mindshare President appears on the CRM Talk Radio show hosted by Kate Schrader on wsRadio.com. The interview covered all aspects of how to bring the voice of your customers into your CRM solution.

Click the wsRadio.com logo to listen direct from their website. Or use the players below to listen directly from this site.

Topics discussed in section 1 include:
"What is the Missing Link in today's CRM solutions and/or processes?"
How do you bring the voice of your customer into your daily business operations?


Topics discussed in section 2 include:
What is the importance of Customer service and customer experience feedback in service industries that usually don't consider the customer point of view, such as the health care industry, etc?
What kind of surveys work best to discover what the customer is thinking about your business.
How targeted information delivered to the proper level in an organization will improve the customer experience and help retain customers.

Topics discussed in section 3 include:
"The Platinum Rule" of business.
What are the advantages of Mindshare over mystery shopping?
What questions SHOULD you be asking your customers? How often should you solicit customer feedback?




About Mindshare Technologies
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.