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Firestone's Selection of Mindshare Noticed in the National CRM Press

TCM.net Picks Up Announcement.

May 18, 2007

tory as posted at TCM.net:

Mindshare and Firestone
Mindshare Technologies has announced that Firestone Complete Auto Care and Tires Plus has selected Mindshare Technologies to help measure customer satisfaction and customer loyalty.

Mindshare's Voice of the Customer products helps retail clients understand the customer experience and identify strong and weak performing areas by store, on a daily basis, from the customer perspective. This is accomplished through real-time, Web-based reporting that provides critical metrics such as store rankings, trends, and goal performance.

The reporting includes actual customer voice or text comments plus customer call back tracking to help enhance customer retention. It has customers take an automated survey by toll free phone number or Web and receive a store discount incentive for doing so.


About Mindshare Technologies
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.