Mindshare was honored to be selected as a finalist in the Digital IQ and Utah Business IQ Awards, software category. The print article is reproduced below.

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Mindshare Technologies, Inc.

Dissatisfied customers can pose a major problem for any company, especially with today's plethora of online forums and chat rooms. Mindshare Technologies, Inc. provides companies with instant data they need to provide a better customer experience through its hosted feedback solution. Customer experiences are monitored through automated phone and Web surveys, which are transformed into reports and sent to business operators. Numbers and data are supplemented with recordings of comments from customers.

"A sports arena used our alert and incident tracking feature to save a customer who had received bad nachos during an event," said Kurt Williams, CTO for Mindshare. "A manager was alerted to the situation and hand-delivered replacement nachos to the seat of the customer before the end of the game."

Mindshare has experienced 57 months of uninterrupted growth, and company representatives say customers see increases in customer satisfaction up to 14 percent after implementing the system. Results are noticeable in customer recovery, up-selling and cross-selling, training efficiency and reduced employee turnover.

About Mindshare Technologies
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.

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