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New Friends Will Assist Cornell Center
for Hospitality Research

This announcement originally appeared in the November 3, 2009 edition of Cornell University School of Hotel Administration's newletter, "Center for Hospitality Research News". The original may be seen by clicking here.

Two diverse companies have joined Cornell's Center for Hospitality Research as friends of the center. The new friends are Berkshire Healthcare, which operates rehabilitation and nursing facilities in three states, and Mindshare Technologies, which provides operational and customer feedback for more than 25 industries, including travel, hospitality, restaurant, financial, and retail. Both organizations will be donating data to support the center’s ongoing research projects.

Friends of the center provide critical assistance for research activities, including material support, expert services, and shared data. “Our friends have been essential for expanding both the depth of our research and our ability to share research findings,” noted Jennifer Macera, associate director of the Center for Hospitality Research. The center’s friends roster comprises more than forty companies.

Mindshare focuses on promoting its clients’ operational excellence to foster consumer satisfaction, build customer loyalty, and support employee retention. Using proprietary survey technology, Mindshare captures the voice of the customer in real time, using that intelligence to create flexible, useful surveys and reports tailored to each company’s specific needs. For information, visit www.mshare.net. 



About Mindshare Technologies
Mindshare helps companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention.  Our industry experts guide clients in building comprehensive Enterprise Feedback Management (EFM) solutions.  Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. As a hosted system, Mindshare is affordable and flexible, providing automated surveys and reports tailored to each client’s specific needs.  The reports are web-accessible 24/7 or by scheduled email delivery.  Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.