Mindshare Technologies, Inc., industry leader in Enterprise Feedback Management, announced today the release of its most recent white paper, “Social Media and Customer Experience Feedback.” This paper is available for download at www.mshare.net/mshare-whitepapers.html.

The growing number of individuals broadcasting their opinions and service experiences online should be viewed as both an opportunity and a threat by companies across all industries. Every organization should be asking themselves, “How can I best use social media sources (e.g., Twitter, Facebook, and LinkedIn), to (1) listen to our customers and (2) grow our business?”

In this paper, Mindshare provides three practical recommendations that companies can use today to proactively tap into the social media movement:

Bringing structure to an unstructured world
Establishing a presence in social media
Leveraging word-of-mouth marketing

“Social media is changing the way people and businesses communicate,” said Richard Hanks, President of Mindshare. “As these networks steadily increase in popularity, the effect that word-of-mouth feedback has on businesses––both positive and negative––is being felt more acutely by organizations of all sizes.”

To aid its clients in achieving these goals, Mindshare has created sophisticated tools and integrated with social media vendors, thereby allowing clients to add structure to unstructured tweets/posts, and report the information to all levels of their organization.

Any business not using social media to directly improve the way customers see them and communicate with them will lose a critical competitive edge in today’s world. As social media evolves, Mindshare Technologies will continue to provide the tools and thought leadership necessary for companies to grow using the power of the customer’s voice.

About Mindshare Technologies
Mindshare helps companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive Enterprise Feedback Management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. As a hosted system, Mindshare is affordable and flexible, providing automated surveys and reports tailored to each client’s specific needs. The reports are web-accessible 24/7 or by scheduled email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.