Why Mindshare? - Why Give Incentives?
Most technology solutions are expensive, time consuming and painful to implement. But Mindshare is rolled out with incredible ease and at very low cost. All you need to do is establish an incentive procedure.
The number of responses needed to obtain substantive data is reflected in the confidence level or margin of error, thus a positive relationship exists between the response rate and the likelihood that the sample is statistically representative of the entire population"
Director
Center for Statistical Consultation and Collaborative Research, Brigham Young University.
While the Mindshare system does not require an incentive, the use of incentives to increase response rates is advantageous to reduce "non-response bias." Surveys without an incentive tend to capture only the 'gripers'. Using an incentive increases participation from the vast majority of your customers in the middle (between very happy and very unhappy) giving you better results.
Wherever possible, offer incentives that...
- Have broad appeal across your customer base
- Stimulate repeat business.
- Strengthen your brand.
- Stimulate trial of strategic products or categories.
Surprisingly, offers need not be expensive to generate statistically significant response volumes.
How to offer?
Like everything else in your business, this is most effective when automated and systematized. Printed certificates or coupons will work fine, but where possible, printing your offers on a receipt through your point of sale system makes the system completely automatic.
Mindshare has extensive experience with the design of effective offers and will work with you to define a program most effective for your business.
