Why Mindshare? - Our Approach
Mindshare's approach is built on two very simple axioms of business:
We want to become your trusted partner and advisor (not just "a vendor"). We provide the customer feedback and analytical expertise that will help you develop loyal customers and loyal and productive employees – and we are affordable enough to allow you to gather that feedback continuously. We are known for our outstanding service to our clients.
What You'll Get With Mindshare |
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Expertise |
Measurement |
Analytics & Reporting |
Actionable Information |
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Experienced account professionals Personalized user training tools Best practices across 25 industries Next -generation technology 2-3 product upgrades each year |
Real-time customer feedback Unit-level survey results Specific employee feedback Multiple collection methods Tied to sales and unit data |
Robust analytics Tailored, dynamic reporting Performance rankings and trending Voice of the customer comments Precision measurements Diagnostic tools – key drivers Best & worst practices Benchmarking 24/7 web access |
Immediate alerts Specific feedback Local accountability follow-up Service-lapse recovery tools Integrated reporting (EFM) Data transfer/receive from client Easy-to-use in all areas |
The Mindshare approach is unique.
We believe that For Customer Feedback To be truly useful, it must...
Be REAL-TIME: (Stale feedback is simply history.)
Our products deliver real-time, real-customer information while the experience is still fresh in their minds, and useful. You can't afford to wait days or weeks to fix operational problems, or to implement cutting-edge innovative suggestions. Mindshare uses telephone and web interfaces without the expense and inflexibility of old IVR technology.
Be CONTINUOUS: (Movies are better than snapshots.)
A continual "finger on the pulse" of your customers is the only way to capture the operational issues that will help you continuously improve and build momentum. Employee turnover, changing tastes, even external conditions create a "moving target." Daily monitoring is will allow you to effect continuous change.
Be WIDELY-DISTRIBUTED: (Share the information all over the organization.)
Create a passionate, customer-centric organization by making sure everyone in the company knows what customers are experiencing. Mindshare's instant reports are always available and easily tailored to various management needs:
Executive Management: Field Management: Unit Management: |
Strategy. Branding. Direction. Accountability. Management Training. Tactics. Employee training. Local pulse. Resolution. |
Drive ACTION: (Even real-time, continuous feedback is no good unless you ACT on it.)
